GM2 Festivals and Events-Group 1

GM2 Festivals and Events

1.Brief

For this project, you will create a digital festival or event. You will be responsible for programming the theme and content of this event, which will consist of a website with at least three pages (a homepage, a programme page, and an ‘About’ page), a public live-streaming account (like YouTube, Vimeo or Twitch), and a social media account (like Facebook) or regular mailing list (such as Mailchimp). You will also need to adjust your digital profile accordingly based on the kind of event you would like to host.

2.Vision statement

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As we are facing major social and environmental issues, we believe in the importance of having spaces for young people to celebrate the wildlife, people and the environment. The International THREE Film Festival aims towards the creation of a community that gives space to young voices and that raises awareness of the importance of wildlife, and at the same time creates a relationship between films and the environment. We believe that all changes start with small communities. Join us for evenings of short documentaries that celebrate wildlife at the Winchester St Catherine natural reservoir. Be part of a challenge to celebrate a film festival creating as little impact as possible, experience film in a different way connecting with the environment. Creativity is always welcome, sustainability is a must, and sharing is encouraged. 

3.Deliverables list

Medium word count
Website 500
Video  Festival trailer A (30 secs) 250
Festival trailer B (30 secs) 250
Behind the camera (2:30 secs) 1250
Introduction video (1:30 secs) 750
Radio: Earth Day 500
Posts Facebook post (image + text) (30) 1500
Instagram post (30) 1500
Blog Post (3) 1100
Newspaper 500
Design Work Site map (2) 700
Merchandise design (9) 1350
Workshop Poster (2) 300
Official Poster design (3) 450
Logo design
Drink menu design (no alcohol) / Buffet menu 100
Market Poster & description 100
Activity poster& description (2) 100
THREEFF Guidebook 500
Marketing content on Website 150
Advertisement sponsor info 50

4.Website 

https://threefestival3.wixsite.com/threefestival

We have created a website where the public can find all the relevant information about the event, with the main information divided into 7 tabs.

4.1 Home:

The home page of our website describes the festival. We have addressed a short statement of ‘what we do’ and ‘what is it for’ to present the International THREE Film Festival. We created a video trailer displaying wildlife videos from our selection films at the festival and with the main statement of our film festival so the public can get to know better this project.

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Moreover, we have put the section ‘Come work with us’ to offer the opportunity to all filmmakers who would like to share their films and maintain our goals. Their films are one of the priorities of film festival contribution, therefore, we decided this section should be on the homepage. Also, with the image of us working that represent the earnest of our team.

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We attempted to serve our best service in any kind of what we can help, to reach us and get in touch is very important. We have added our contact information on every page of our website.

4.2 Programme

In this section, we have provided specific information about the activities taking place on the dates of the event. We described each film for people to know more about the selection as well as the director. We also provided the schedule of each day and the link to the guide book because it contains a detailed program. In this section, we have also shared with our public the information of our generous sponsors.

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4.3 Practical information

The practical information about the festival is essential to ensure that our attendees are informed about the event. We made sure there is all information our attendees need to know. We provided information about the date, time, and place of the festival, highlighting the date, to draw the visitor’s attention and preventing off any mistake. We are also providing a guidebook that has included all information for the visitor to download as a .pdf by click on the button of ‘download the guidebook’. The guidebook contains all the essential information and summarizes all the aspects of the event in one place.

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The next section represents our map which shows our festival areas and all of the facilities provided. With the playful description text and cartoon image, could make our visitors feel that we are approachable. We also translated each map into Thai, Chinese, and Spanish for our International audience.

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Then, we provided information about workshops, activities, and shops in the market with a description of day and time. Moreover, we provide information about food and drink menus on the website with vegetarian options. As pets are welcome, we have added pet food for extra sell on the menu.

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In “Planning your visit’ section, it would be helpful for visitors to plan their trip of what they are going to do, where are they going to eat, where to stay over or what else they can do when they visit. This section not only provides some good information for the visitors but also benefits to the local business in Winchester.

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4.4 Box Office:

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The box office on the website provides you with three kinds of tickets, namely,  a separate daily ticket of 10 pounds per day and a two-day pass of 15 pounds. We set up a ticket office on the website so that you can purchase tickets more conveniently and avoid the trouble of queuing on site. In addition,  we have provided a 40% student discount.

Please note that we welcome everyone to celebrate the environmental protection together with us, but considering that there is no source of income for student groups and our original intention of holding this festival is to create a community that can hear the environmental protection voice of young people, so we have launched the student preferential policy.

4.5 Shop

In the shop section, there are many different products with our design and logo, which could be as souvenirs. This is a crucial way for us to get profits, which can better improve the implementation of the festival in the future. Visitors have two options to pursue, online shop and the actual shop in the festival on 24-25 April. If visitors can’t be available on that day, the online shop will provide a convenient way to pursue anytime anywhere.

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4.6 Fora-Wildlife

This is a virtual place for our pubic to voice their opinions. Here the audience can find links and information of our media posts, radio and blog, so they can engage with the contents produced and add any comment, opinion, and questions, either from the festival or about wildlife. We want to inform the public we are approachable and we want them to know their opinion matters.

4.7 Join us

As organizers, introducing ourselves is an important part for people to know about this festival. We not only put in names and photos but also gave a positive statement of how we care about the environment and wildlife. We put our pictures with nature in order to encourage people, especially teenagers, to grab the opportunity to be a volunteer that could be significant to society.

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5.Social media accounts 

FACEBOOK

Thanks to the powerful social media platform, we are able to promote this meaningful activity worldwide without a variety of physical boundaries. We not only posted festival practical information,  but did an effort on sharing news relating to environmental issues, consequently. Even if the viewers are not able to participant in our festival in person, they can still gain knowledge and raise awareness of the ecological deterioration.

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We set up three main purposes for these approximate 50 posts on Facebook. Firstly, practical information which releases the schedule and detailed information when the day is near so as to remind attendees on how to join this festival and what to know before coming. Second, we want to introduce the selected films to make participants have better understand of our ideas so that they can share with their friends. Finally, we worked hard on generating regular posts, in order to exchange opinions and perspectives relating to wildlife preservation. We believe that keeping in touch with viewers in this way is essential to encourage people to rethink about the situation of our precious natural world.

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YOUTUBE

Youtube Account

We upload our videos and audio on THREE into a Youtube account in order to raise public awareness of wildlife conservation, and hope to attract them to join us! We have edited a range of videos to introduce the concept and information about the festival.

“Welcome to THREE Film Festival”  is a trailer made to introduce some of the films that were selected for the film festival;  “THREE Film Festival cares for Wildlife” the second trailer, aims to provide information about the festival and the location and why this project is important to us, THREE Film Festival – Behind The Scenes” its a glance of the process of our THREE team working with an ambition to develop this project. Moreover, “THREE Introduction Video”, video with a fast-paced motion cut, introduces the theme and goals of our film festival. We hope to attract more audiences through visual effects and let more people know that we are doing something cool. Finally, THREE film festival Radio” was made by an artist in our team. She created a virtual radio program with a sincere and sweet voice, which she hoped would convey to the audience the importance of protecting the environment and wildlife in a fun and relaxing way.

INSTAGRAM

Instagram is one of the most popular social platforms with rich visual content. THREE Film Festival has its own Instagram account as there are many advantages of Instagram. Firstly, we would like to raise our popularity by publishing our introduction and information on Instagram. For example, there are the date and location of the festival as well as the official website address.

Secondly, Instagram has mass appeal and happily reaches a very broad audience. It could help us attracting potential attendants while learning more about the festival. We published the promotion posters and selected film posters with our own tags, using concise and beautiful creative materials to tell the contents and stories of the THREE Film Festival. In doing so, the audiences could find something that they are interested in and join the topic, communicating together.

 

6.Workshops and other activities

In our project, in order to deepen the contact with the participants, to better establish our own community of participants, and to transfer the values of wildlife protection, we planned a variety of activities to interact with the participants. Including workshops which are in cooperation with local public welfare organization in Winchester and photography association of the University of Southampton, pet cosplay competitions, market fairs. 

 

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7.Appendix

Blog 1: https://link.medium.com/sZPk5yGBA5

Blog | How do films play an important role in nature?

Date: Apr 11

Animals and humans have the same emotions. The lioness will fight for the survival of the cubs and the buffaloes. The elephant will cry next to the dead companion. The fierce big cat will show an unexpected motherly love in front of the cubs.

“When people see predators, they call them ferocious animals. But that only accounts for a small proportion of their lives. Hunting is also just for survival. Each animal has its own personality and values. Animals, like humans, are children of nature. Humans should not kill these animals for their own selfish desires.

Many people think that we are watching movies for entertainment, but when we are entertaining, maybe this awareness about the protection of animals in the marine environment grows in the hearts of some children. When he grows up to become the boss of a company or even become The leader of the organization or country, when he has the authority to exercise, then whether to protect the environment and contribute to wildlife will become his first consideration.

Since we are using documentaries for this film festival, these are real scenes without adding any special effects. The documentary team used cutting-edge photographic equipment and novel shooting techniques and even hung light cameras on the necks of migratory birds. Guided by the migratory birds themselves, we can fly thousands of miles, cross the ocean and continent, and enter the wonderful world of migratory birds and nature.

The best education is always to influence life through life, learn to love through life, learn to be kind-hearted children can know life, feel life, respect life and cherish life in the animal theme documentary. When that contaminated nature unfolds before us, do we feel that humanity is about to perish? Protecting the environment is protecting human beings. This is the profound thinking left by the movie. Through this film festival, we hope to resonate with people and bring you back to the awe of nature.

Blog 2: https://medium.com/@glowing_jade_bee_358/why-do-we-need-to-protect-wildlife-f228be4c2247

Blog | Why do we need to protect wildlife?

Date: Apr 23

Wild animals and humans all live together on the earth. Although they do not have a high-level intelligent brain like humans, they also have blood, flesh and emotions. We can explore more mysteries by understanding wild animals and uncover the mysteries of nature. Protecting wild animals and allowing them to reproduce reasonably is of great significance for improving the natural environment, enriching people’s cultural life, and carrying out scientific research. However, with the rapid growth of the human population and the rapid development of society, the survival and reproduction of these natural wild animals have been threatened unprecedentedly, and their number is decreasing. Among the reasons are climate change or natural disasters that cause discomfort in the lives of animals; there are humans who cut down and indiscriminately, which destroys the living environment of animals; and humans arbitrarily catch and kill wild animals. Without protection, these precious animals are in danger of extinction on the ball. We all know that wild animals play an important role in maintaining ecological balance. In fact, each creature plays a very important role in the food chain and the biological chain, so if there is a problem in one of these links, the balance of the entire ecosystem will be A severe chain reaction that will cause great harm to the entire nature. For hundreds of years, some wild animals have been able to live in harmony with humans after a long period of adaptation and selection. But we still develop the land to build a metropolis for our own selfish desires. We use their homes to build their own houses and occupy their water sources as their own reservoirs. These kinds of behaviors have seriously affected the habitats of wild animals. The protection of wild animals is not only related to the number of wild animals, but also to the survival and development of the entire human race. Therefore, let us now make up for the damage caused to them, and jointly protect

Blog 3: https://medium.com/@ylip/in-wildlife-everything-connects-and-so-should-we-50560c6772dd

Blog | In wildlife everything connects and so should we

Date: Apr 24

We must accept that on this planet everything is connected and losing one specie has a direct impact on the rest of the living creatures of the planet including us! This is what Dr. Jane Godall, famous for spending most of her life studying chimpanzees, calls The Web of Life. Today, more than ever it’s really important to reflect on our impact on our planet. According to the United Nations by 2050 the estimated number of people on earth will reach up to 9.8 billion!

But what does this mean? As more people are living on the planet, we require more and more resources, more consumption and this will create more waste. We must learn that in nature there is not such a thing as waste, hence we are trying to move towards biomimicry or better understood as learning from wildlife to create solutions to human challenges. In other words to imitate and use nature’s knowledge to solve problems! It is also important to start thinking about in a circular economy; to produce things with no end of life, but to use again and again. Every little action count, every time we shop, we eat, we commute, we consume, we are making decisions that affect the wildlife, the ecosystems, and people; and out there in every corner of our beautiful planet, there are people protecting the wildlife in their communities and who understand that we must acknowledge the importance of every specie.

So we must connect in every way we can to understand wildlife, starting in our community. We strongly believe that young people are the future and now more than ever is a great time to be creative, it does not really your age or the place where you live it is always a good moment to start thinking about wildlife and to connect with nature and with people to create solutions that protect wildlife.

We invite you to be curious, immerse yourself in an event to celebrate wildlife and discuss exotic animal trading, habitat conservation, specie conservation and co-existing with wildlife. Let’s celebrate the wildlife!

Newspaper

https://threefestival3.wixsite.com/threefestival/forum/welcome-to-the-post-s/three-ff-is-on-page-17

International THREE Film Festival

Date: Apr 26

On April 25, the International Three Film Festival, which is planned by the students from Global Media Management of Winchester School of Art of The University of Southampton, was held in Winchester St. Catherine’s hill kicked off as scheduled, with wonderful animal documentaries, rich and colorful movie pictures and beautiful scenery. Young people from all directions are full of harvest in this night, and feel the subtle connection between ecology and us and wild animals in the environment of nature.

“Three film festival” to help environmental protection

In the afternoon, the weather was fine and the temperature was suitable. These young people came to St Catherine natural reservoir from all directions with a happy mood. Entering the festival venue, the colorful flowers and fragrant smell permeate the air, which is the signal of spring. In this season of recovery of all things, young people from different places gather here with the same purpose for our common home and wild animals.

“I didn’t expect to see wonderful documentaries, beautiful scenery, delicious food, and cool drinks here.” Tom from London and exclaimed.

“A lot of people may not understand why we call a film festival THREE because each letter has a special meaning, T: Teenagers;H: Home; R: Respect & Recover; E: Earth; E: Ecology.” said sunny, director of the THREE Film Festivals.

It is understood that in order to let the majority of young people better participate in the activities of wildlife environmental protection, the International Three Film Festival also launched popular peripheral products. In addition, fun activities and science lectures were held to encourage young people to promote the attitude of “treating wild animals as our pets”.

The film of this festival has the characteristics of a clear theme, diverse perspectives, novel content, and innovative techniques. There are some documentaries with a unique perspective, which have won the unanimous praise of the audience.

At the two-day Film Festival, living with wildlife, a documentary from Canada, was finally selected as the best documentary film of the festival, which won unanimous praise from the audience, showing the audience the charm of wild animals and their strong survival ability, promoted people’s awareness of environmental protection and peaceful coexistence with wild animals in modern society.

International Three Film As a film and television exchange and cooperation platform for wildlife environmental protection, the festival has received a lot of attention and help from more than 10 countries and regions, including the United Kingdom, China, Thailand, Mexico, and so on. Each documentary short film of the exhibition has been widely recognized by the industry at home and abroad, and has become an important platform for promoting international wildlife Environmental Exchange.

It is the direction of the International Three Film Festivals to build a direct and public-oriented interactive communication bridge for excellent animal documentaries at home and abroad in the form of community building. In the future, Three Film Festival will deepen cooperation with short film festivals around the world, jointly promote interactive exchanges between Chinese and foreign short films, make more excellent domestic and foreign animal documentaries come to the world stage, and make the documentary film industry and Wildlife protection to a new peak.