What’s in my snack box?
1. Project Brief: For this project, you will create a social media influencer profile that includes original video and social media content across multiple (3-5) platforms. As a group you must decide which area to focus in (e.g. fashion, gaming, beauty) and develop a coherent identity. The precise scope and reach of your profile will be agreed with your seminar tutor after the formative deadline.
2.Introduction: The theme of this project is about the tasting of snacks in UK supermarkets. Providing the audiences with the direction to choose snacks and most of the snacks we chose is less common in China, making the video more interesting. Therefore, it takes people who like to eat snacks as the main audience, followed by friends who study or play in the UK in the future.
3.1 Weibo
On Weibo, we have 9 posts. The first post has briefly introduced the theme and the purpose of our project. Weibo is the main platform for us to interact with the audience. Before each video, we will use Weibo to warm-up, tell the audience what snacks we will evaluate, what are unique parts, and try to attract the attention of the audience. Moreover, after we put the video on YouTube and Bilibili, we also sent a Weibo post to inform audiences about our video link and respond to audiences’ comments. Furthermore, we also share our daily life with the audience, and try to let the audience engage in our daily life, build an intimate space.
In the aspect of Bilibili and YouTube, the duration of the video was too long, and we have made a lot of effort to compress the length. The final project was three six-minute videos, with yogurt, coke, and chips as the snacks to be tested. Each video has a free sponsorship statement. We also try to interact with fans and encourage them to leave messages. We would select the snacks recommended by fans for tasting. Our team believes that this is the way to attract fans. Due to the different content and taste, the duration of each video is different. And the video is updated once a week.
Bilibili:
YouTube:
3.3. RED
RED is a Chinese lifestyle community app. On Red, users share online consumption experience in this virtual community, triggering community interaction and in turn promoting the offline consumption of other users. This is the reason why we chose Red as one of our publishing platforms. Besides, this platform is also aiming at the people who do not like watching videos or cannot watch videos but interested in what we shared. Through the published posts, we can attract our target users to try snacks in British supermarkets. However, due to App policy protection, we cannot provide links to our accounts on other platforms directly.
4. Statement of Pandemic: The original plan is to invite friends to have a taste and add the supermarket-purchase plot. Because of the influence of COVID-19, we canceled these two deigns and changed actors. Since the members were not in the same country after the outbreak, we completed the whole project online.