GM2-Transmedia Storytelling Group 2: PUBG & Nando’s

GM2 Group Digital Presentation: Transmedia Storytelling Project Team 2
Transmedia Storytelling Project —— PUBG and Nando’s


Project Brief:
In this project, our group chose to combine game PUBG and chain store Nando’s through transmedia storytelling way. Its target audience is mainly UK young people who love to play shooting games. According to the characteristics of the transmedia storytelling proposed by Freeman, the “world-building” feature is more in line with the information conveyed by the project. We chose to convey the created story narrative mainly in the form of video (interview and story), and connect it through HTML5, WeChat, Weibo, Instagram and brand cooperation products.

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Introduction:
In this transmedia storytelling project, we chose to combine “PUBG” and Nando’s to achieve two-way promotion between each other and attract more players and consumers. PUBG is a shooting game, players in the game need to confront other players and try to survive to the end. In the game, the slogan “Winner, winner, chicken dinner” can echo with Nando’s popular food “roast chicken”, which is one of the famous grilled chicken chains in the UK. This slogan is from the film “21”. In the Las Vegas casino people who winning money can afford a delicious chicken dinner. This is why only the player who finally wins can see this slogan. In this project, the reason for choosing the brand linkage between PUBG and Nando’s is that we hope to attract more consumers and players by amplifying the common point “chicken”. Because the image of “chicken” has different meanings between the two brands. For PUBG, “chicken” means victory, and for Nando’s, “chicken” is their signature cuisine. 

“Winner, winner, chicken dinner; Nando’s, Nando’s, double happiness” is the cooperative slogan of this project.

Project Overview:
The main line of the story is mainly presented by video story. First of all, we hope to know whether the young people around understand the game “PUBG” and the chain store Nando ’s through an interview, and talk about their views and impressions. Then, through the story experiences of four male and female game enthusiasts in the game and in life, the unique connection between the two brands is demonstrated.In the game, we will add a “one-click order” service, which is similar to the takeaway service in daily life, the difference is that players can always choose “PUBG” and Nando’s special packages in the game at any time, and delivery directly into the player’s hands. They can learn about the latest game developments and event information in real time by browsing social media such as Weibo, Instagram, and WeChat. Game official will also attract players and consumers by designing various exquisite game derivatives products, and maintain interactive activities and expand the scope of influence by launching interactive lottery activities on Weibo.

Interview questions :
1. Do you know the game “PUBG”? Have you ever played before?
2. Do you know the chain brand Nando’s? Have you eaten it before?
3. Have you noticed the slogan at the end of the game “PUBG”? For example, the meaning behind it.
4. The image of “chicken” in “PUBG” and Nando’s has different degrees of expression. Do you think there is any connection between the two?
5. If you made friends in the game, would you choose to meet them in real life or offline player discussion?

Vision statement:
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Deliverables:

1.Video

Originally, we planned to shoot a 5 minutes video to present our project story. Nando’s In-store, East Park and Palmerston Park were our main shooting venues as we wanted to restore the game’s story scenes through these surroundings, but we were unable to go out and shoot due to the coronavirus. So, we divided it into a three-minute video interview and a 5,000 words story script.

Interview Video

Story Script

2.HTML 5 (2 Webpages)

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Double Happiness Invitation

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PUBG & Nando’s

3.Instagram (20 Posts; 3 Short videos)

instagram

4.Weibo (16 Posts)

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5.WeChat (4 Posts)

The story behind PUBG & Nando ’s joint event

PUBGXNando ’s joint event is here!

The brand names we have chased in those years

The story behind PUBGXNando ’s joint event —final chapter

6.Cooperation product (Total of 20 virtual/real)