Having an online professional profile

Being authentic online is largely debated as can be seen in Topic 2. However, when it comes to being a professional it is important to provide a good representation of yourself that is true to who you are.

Having an online professional profile is an important way of getting ‘your foot in the door’ and finding new jobs in today’s modern society, many employers post on different platforms of social media about new jobs. The most popular website for building a professional online profile is LinkedIn in 2016 it had an estimated 467 million users. So, it comes as no surprise that many recruiters now post their job opportunities there.


The main purpose of having an online professional profile is to sell yourself to employers and differentiate yourself from everyone else who could be your competition. It is important to remember that you are creating your own personal brand and there are several things that need to be done to manage this. The aim is really to show employers that you are passionate about what you do, however you must remember to make sure you do not flood the page with too much information or else it can look daunting and employers may be put off.

here is a short BBC video on how to promote yourself online

One way of making yourself stand out online is by having a blog. I have made a Prezi to show how having a blog can help you get a job.


However, even though it is key to have an authentic professional profile, you have to be careful what you publish. It is important that even once you have acquired a job to maintain a reasonable and professional profile. There are many examples of people who have published something online that was thought to be private and as a result have lost their jobs and have been publicly shamed online. 

An example of this is Justine Sacco’s story. Here is Jon Ronson delivering a Teddtalk about how one tweet can ruin your life.

Occurrences such as this could be an argument for having both a professional and private online presence as there is a chance that something said out of context could effectively change a persons life. Justine’s story is not a one off, there are many examples of people who have posted something online that has come back to haunt them. For example Rachel Zarrell who’s work colleague posted a photo of her disobeying a sign, a running joke the two of them had, which was then made viral as the account was not private.

However, in todays society if you do not have an online presence you are likely to be left behind. Therefore i believe that it is important to have an authentic professional online profile, as long as it is well maintained and improves your chances of getting a step up in the working world.

word count: 484


BBC News. (2017). Job hunting: How to promote yourself online – BBC News. [online] Available at: [Accessed 8 Mar. 2017].

BBC News. (2017). Using social media to find a new job – BBC News. [online] Available at: [Accessed 8 Mar. 2017].

BuzzFeed. (2017). What Happens When You Dress As A Boston Marathon Victim And Post It On Twitter. [online] Available at: [Accessed 7 Mar. 2017].

millions), N. (2017). LinkedIn: numbers of members 2016 | Statistic. [online] Statista. Available at: [Accessed 8 Mar. 2017].

Harris, L. and Harris, L. (2017). Using social media in your job search – Web Science MOOC. [online] Web Science MOOC. Available at: [Accessed 10 Mar. 2017]

Ronson, J. (2017). How One Stupid Tweet Blew Up Justine Sacco’s Life. [online] Available at: [Accessed 9 Mar. 2017].

Ronson, J. (2017). ‘Overnight, everything I loved was gone’: the internet shaming of Lindsey Stone. [online] the Guardian. Available at: [Accessed 7 Mar. 2017].

TheEmployable. (2017). How blogging can help you get a job. [online] Available at: [Accessed 7 Mar. 2017].

YouTube. (2017). How one tweet can ruin your life | Jon Ronson. [online] Available at: [Accessed 11 Mar. 2017].


Picktochart: using social media in your job search

Prezi: How blogging can help you find a job


9 thoughts on “Having an online professional profile

  1. Harriet Pigott

    Hi Charley, I think your Infographic and Prezi are really informative and concisely allow you to get your point across in an engaging manner allowing an easy and enjoyable read. I like how you touched upon the notion of ‘oversharing’ and would encourage you to look at this article and YouTube Video to find out more. I am also intrigued to know whether you agree or disagree with Katie Glass who suggests that there is no such thing as oversharing.

    I do however, upon further reading and reflection on my own work question the ability to have two separate personal and professional online identities. Like Will suggests within his blog post is ‘locking down’, as Southampton’s Employability suggest, our ‘personal’ online profiles authentic? Does the separation serve to benefit us or merely enforce overly homogenised and deliberately ‘perfect employee profiles’?

    I look forward to hearing your thoughts.


    Word count: 148


    Article: BBC (2014) Why do people overshare online? Available at: (Accessed: 15 March 2017).

    YouTube Video: National Geographic (2015) Oversharing on social media. Available at: (Accessed: 15 March 2017).

    Will Muskett:

    (Not sure if my intext links worked so have provided all links in the references)

    1. Charley Ridgers Post author

      Hi Harriet,
      Thank you for taking the time to read my post, i really appreciate it.
      As for how i feel about what Katie Glass says , i agree to some degree that people now have the chance to overshare and therefore will overshare as they feel comfortable being their true self online and have nothing to hide in some circumstances. However, if i look at my own online presence as example i do not overshare at all, i have a very limited online presence and only post what i would deem to be acceptable for people I know to see.
      I completely understand why you are questioning the level of authenticity a person can have both on a personal and professional online profile. The purpose of a professional profile is to sell yourself to the employer and so there could be embellishments and exaggerations to the extent of what a person has achieved. but I do believe that it is the best for both the employer and the person searching for a job to be authentic as you could end up in a very awkward position, whereby you are asked to complete a task that you know nothing about, and google does not always have all of the answers.
      I hope what I have said has answered some of your queries.

  2. Cherie

    Hi Charley,
    Cool Blog Post! I really enjoyed reading it. I agree with your statement that the main purpose of having an professional online profile is to sell yourself to employers. However, do you feel like by only including certain aspects of yourself in your profiles that they are truly authentic? At first when reading your post i was a bit confused on what your post was about, as the piktochart was the first thing i could see in your post and because it was titled “how to use linked in”, it seemed at first that your whole post was about linked in. You also included this chart twice and so i feel like this was a bit confusing and you could benefit from using more different media. However, I loved that you made a “prezi” which was fun, interactive and included lots more information. Overall, I really enjoyed your post. I would like to know, have you had any personal experiences where your social media has impacted your work life?

    Kind Regards
    Word count: 171

    1. Charley Ridgers Post author

      Hi Cherie,
      Thank you for reading my blog and letting me know where it was confusing i will work on that for next time, it is very useful to get that kind of feedback.
      I myself have never got a job from my social media, however I have followed several of my previous companies pages on Facebook and found out useful information from that, for example i worked on an ice rink for a few years over the Christmas period and this last Christmas found out that it was not running from a post on Facebook so i knew i wouldn’t have a job to go back to at Christmas which meant more time relaxing for me! how about you?

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