Being authentic online is largely debated as can be seen in Topic 2. However, when it comes to being a professional it is important to provide a good representation of yourself that is true to who you are.
Having an online professional profile is an important way of getting ‘your foot in the door’ and finding new jobs in today’s modern society, many employers post on different platforms of social media about new jobs. The most popular website for building a professional online profile is LinkedIn in 2016 it had an estimated 467 million users. So, it comes as no surprise that many recruiters now post their job opportunities there.
The main purpose of having an online professional profile is to sell yourself to employers and differentiate yourself from everyone else who could be your competition. It is important to remember that you are creating your own personal brand and there are several things that need to be done to manage this. The aim is really to show employers that you are passionate about what you do, however you must remember to make sure you do not flood the page with too much information or else it can look daunting and employers may be put off.
here is a short BBC video on how to promote yourself online
One way of making yourself stand out online is by having a blog. I have made a Prezi to show how having a blog can help you get a job.
However, even though it is key to have an authentic professional profile, you have to be careful what you publish. It is important that even once you have acquired a job to maintain a reasonable and professional profile. There are many examples of people who have published something online that was thought to be private and as a result have lost their jobs and have been publicly shamed online.
An example of this is Justine Sacco’s story. Here is Jon Ronson delivering a Teddtalk about how one tweet can ruin your life.
Occurrences such as this could be an argument for having both a professional and private online presence as there is a chance that something said out of context could effectively change a persons life. Justine’s story is not a one off, there are many examples of people who have posted something online that has come back to haunt them. For example Rachel Zarrell who’s work colleague posted a photo of her disobeying a sign, a running joke the two of them had, which was then made viral as the account was not private.
However, in todays society if you do not have an online presence you are likely to be left behind. Therefore i believe that it is important to have an authentic professional online profile, as long as it is well maintained and improves your chances of getting a step up in the working world.
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Picktochart: using social media in your job search