Ethnography of media production
Ganti, Tejaswini (2014). The value of ethnography. Media Industries 1(1). Online at: http://www.mediaindustriesjournal.org/index.php/mij/article/view/21/59
Experimental ethnography of game culture
Giddings, Seth (2011). Mini-games, monsters and Mr Happy: a video essay on virtual and actual play. Audiovisual thinking: the journal of academic videos. Issue 3. Online at: http://www.audiovisualthinking.org/videos/mrhappy/